Project Brief

Typhalab is a pharmaceutical factory based in Algeria that specializes in the production of high-quality pharmaceutical products. The goal of this project was to assist Typhalab in enhancing their product visibility, improving marketing strategies, and designing professional product posters that effectively communicate their offerings to the target audience. The project aimed to ensure that their products stand out in the competitive pharmaceutical market.

How We Did the Job

1. Client Consultation and Assessment: We began by understanding Typhalab’s core values, target market, and specific product needs. Through in-depth meetings with their marketing team, we identified the most effective visual strategies to communicate their pharmaceutical products’ benefits and unique selling points.
2. Design of Product Posters: Our team created a series of product posters tailored to Typhalab’s product line, incorporating their brand colors, logos, and messaging. We focused on clear, professional designs that would resonate with both medical professionals and the general public.
3. Marketing Strategy Enhancement: In addition to poster design, we collaborated with Typhalab to refine their overall marketing approach. This included recommendations on how to effectively use the posters in different promotional channels, such as trade shows, online platforms, and retail locations, ensuring maximum visibility.
4. Final Delivery and Support: Once the designs were finalized and approved, we provided Typhalab with the necessary digital assets for both print and online use. We also offered ongoing support to help them track the effectiveness of the marketing materials and make any necessary adjustments.

Results

• Improved Brand Visibility: The new posters helped Typhalab gain stronger visibility in both local and regional markets. Their products were more easily recognized by healthcare professionals and consumers alike.
• Increased Customer Engagement: The clear, eye-catching designs drove more interest, with many stakeholders in the pharmaceutical field commenting positively on the fresh approach to product presentation.
• Positive Business Impact: Following the redesign, Typhalab experienced an increase in inquiries and sales. Their product posters contributed to a more polished and professional brand image, boosting their reputation in a competitive industry.